| Title | TEMPERATURE DISCOUNT |
| Brand | ADIDAS JAPAN |
| Product / Service | CLIMA COOL |
| Category | A01. Mobile Websites |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA HAKUHODO | Exective Creative Director |
| Hideyuki Tanaka | TBWA HAKUHODO | Associate Creative Director |
| Katsuhiro Shimizu | TBWA HAKUHODO | Senior Art Director |
| Kaname Aratame | TBWA HAKUHODO | Experience Designer |
| Nozomi Imaoka | TBWA HAKUHODO | Digital Planner |
| Taro Sato | TBWA HAKUHODO | Account Director |
| Yoshitaka Kobayashi | TBWA HAKUHODO | SP Planner |
| Yo Kimura | TBWA HAKUHODO | Art Director |
| Yoshitomo Hanada | TBWA HAKUHODO | Account Executive |
| Mineo Mori | TBWA HAKUHODO | PR Director |
| Yuki Fukui | TBWA HAKUHODO | PR Planner |
| Shunsuke Nakamura | AOI Promotion | Producer |
| Masashi Matsukura | AOI Promotion | Digital Planner |
| Kousuke Egami | AOI Promotion | Production Manager |
| Takahide Suzuki | AOI Promotion | Production manager |
| Koichiro Tsujikawa | Director | |
| Nao Watanabe | Editor | |
| Takaaki Yagi | Form Process | Designer, Flasher |
| Yuichiro Suzuki | Form Process | Designer, Flasher |
Due to the stop of nuclear power plant since march 11th, the entire country needed to save the electricity especially for the usage of air-conditioner during summer. So, Japan’s hot summer became hotter. adidas needed to do something to enable people to survive this hot summer and let them enjoy it. Turning hot temperature into the consumer benefit so that they can enjoy the hotter summer.