| Title | PROJECT SUNSHINE |
| Brand | LIPTON UNILEVER HONG KONG |
| Product / Service | LIPTON YELLOW LABEL TEA |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | PHD HONG KONG, HONG KONG |
| Entrant Company: | PHD HONG KONG, HONG KONG |
| Advertising Agency: | PHD HONG KONG, HONG KONG |
| 2nd Advertising Agency: | MG INTERACTIVE ENTERTAINMENT Hong kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Cedric Lam | PHD | General Manager |
| Kat Chan | PHD | Associate Director |
| Kitty Ng | PHD | Associate Digital Director |
| Alison Lee | PHD | Senior Planner |
| Kurt Chan | MG Interactive Entertainment Limited | General Manager |
Lipton wanted current black tea drinkers in Hong Kong to drink more Lipton Yellow Label Tea. Armed with the insight that consumers seek ‘mind’ benefit of being alert & refreshed after a cup of tea. We developed an iPhone app with 3 mind challenging games for consumers to interact with and truly understand the benefits of Theanine, a natural ingredient that is present in Lipton’s tea leaves. Players could test their level of focus and challenge themselves in the games and learned how Lipton could help to keep their mind focused. Consumption frequency grew by + 12% after the campaign!