Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Best Use of Digital Media in Online Advertising
SLK MAGIC SKY CONTROL
MERCEDES-BENZ HONG KONG
MERCEDES-BENZ SLK-CLASS 		OGILVY HONG KONG HONG KONG
WHISPER'S DESIGN YOUR PAJAMA CONTEST
PROCTER & GAMBLE (GUANGZHOU)
WHISPER SANITARY NAPKINS 		STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver
NEVER CHICKEN OUT
BURGER KING SINGAPORE
BURGER KING 		PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
SAUSAGE MANSION
CHAROEN POKPHAND FOODS PUBLIC COMPANY
CP SAUSAGE 		JWT BANGKOK THAILAND BRAND CONNECTIONS Bangkok THAILAND
MAKING TRACKS
TOURISM AUSTRALIA
AUSTRALIA 		DDB Sydney AUSTRALIA
CONTENT MARKETING WITH YAHOO
STARHUB
CABLE TV 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
GANDHIJIFONT.COM
LEO BURNETT
GANDHIJI FONT 		LEO BURNETT INDIA Mumbai INDIA
NOISE TO THE RESCUE
COCA-COLA (CHINA) COMPANY
COKE ZERO 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING 		TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL 		TBWA\HAKUHODO Tokyo JAPAN
TRAVEL COMPANION
VISA
VISA CREDIT CARDS 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
GET MORE VALUE
KIA MOTOR COMPANY AUSTRALIA
KIA CERATO HATCH 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
THE OPTIMA EXPERIENCE
KIA MOTOR COMPANY AUSTRALIA
KIA OPTIMA 		INITIATIVE Sydney AUSTRALIA INITIATIVE Sydney AUSTRALIA
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY
COCA-COLA 		McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
A08 Best Use of Social Media Marketing
DELAY THE WORK DAY
361
SPORTSWEAR BRAND 		OGILVY SHANGHAI CHINA
Bronze
SHOOTTER
KOSE CORPORATION
ADIDAS SKIN PROTECTION 		ARMZ Tokyo JAPAN
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO
GRAIN, OILS AND FOODSTUFFS 		MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING 		NAKED COMMUNICATIONS Sydney AUSTRALIA

Gold Spike
INTELLIGENCE THAT WINS WARS
ACTIVISION
CALL OF DUTY BLACK OPS 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
Short List
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
LEVI'S CURVE ID JEANS 		COLENSO BBDO Auckland NEW ZEALAND
Bronze
MINI AT LARGE
MINI
MINI COUNTRYMAN 		ARACHNID Petaling Jaya MALAYSIA
EMOBOT
SINGAPORE HEALTH PROMOTION BOARD
MENTAL WELLNESS 		OGILVY SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
NOKIA INDIAFEST
NOKIA INDIA
NOKIA CELLULAR PHONES 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
BRINGING 'SALT' MOVIE TO LIFE
SONY PICTURES JAPAN
"SALT" MOVIE RELEASE 		UM Tokyo JAPAN UM Tokyo JAPAN
INVIGORATING A MOVIE FRANCHISE
SONY PICTURES JAPAN
RESIDENT EVIL AFTERLIFE (BIOHAZARD) MOVIE 		UM Tokyo JAPAN UM Tokyo JAPAN
LET YOUR EYES TALK
BAUSCH & LOMB EYECARE
BAUSCH + LOMB - CONTACT LENSES 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
CATS ON FACEBOOK
CAT SOCIETY (HONG KONG)
ADOPTION SERVICE 		LEO BURNETT Hong Kong HONG KONG
Short List
SHARE THE JOY!
YILI
FRUITY CHUNK YOGURT 		RENREN.COM Beijing CHINA
BABIES-ON-THE-GO
KIMBERLY-CLARK HONG KONG
HUGGIES DIAPERS 		OGILVY & MATHER Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
ANALYTICS WITHOUT THE ANALYTICS
IBM
IBM 		OGILVY BEIJING CHINA
THE PROMISE
PAYPAL
PAYPAL 		THE SECRET LITTLE AGENCY Singapore SINGAPORE
IDEA COMPETITION
NOKIA
NOKIA APPS 		CARAT Hong Kong HONG KONG CARAT Hong Kong HONG KONG
FLIP YOUR PROFILE
CISCO CONSUMER PRODUCT
FLIP VIDEO 		DDB GROUP SINGAPORE SINGAPORE
OLAYMEN PEAK PERFORMER CLUB
PROCTER & GAMBLE (GUANGZHOU)
OLAY MEN SKIN CARE 		STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
THINK TANK
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
FIRE IN THE BELLY
MCDONALD'S RESTAURANT
CHILI CHICKEN MCGRILL 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
NOWTV ATM 101
PCCW
NOW BROADBAND TV 		MINDSHARE Hong Kong HONG KONG MINDSHARE Hong Kong HONG KONG
ZESPRI VITAL CITY COMPETITION
ZESPRI INTERNATIONAL (ASIA) LIMITED
ZESPRI KIWIS 		STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI
THE MOST LIKED PROVISION SHOP
ZHA HUO DIAN
RETAIL 		JWT/XM SINGAPORE SINGAPORE
REXONA POLICE
UNILEVER HK
REXONA DEODORANT 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
NIKEID FRIEND STUDIO
NIKE JAPAN CORP.
NIKEID 		BASCULE Tokyo JAPAN
THE JOB FOR ANYONE CHALLENGE
THE GMP GROUP
RECRUITMENT 		UM Singapore SINGAPORE UM Singapore SINGAPORE
THE GURU
PIZZA HUT SINGAPORE
PIZZA HUT CHEESY 7 PIZZA 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS 		STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
B01 Corporate Information
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO
GRAIN, OILS AND FOODSTUFFS 		MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
SOLES WITH SOULS
JK TYRE & INDUSTRIES
TYRE 		CONTRACT ADVERTISING INDIA Gurgaon INDIA

Gold Spike
ONE LAPTOP PER CHILD AUSTRALIA
TELSTRA
TELSTRA BRAND 		OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
JOLLITOWN TV SERIES
JOLLIBEE FOODS CORPORATION
JOLLITOWN 		McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES UM Makati City THE PHILIPPINES
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA 		McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Short List