Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Best Use of Ambient Media: Small Scale
THE UNOPENABLE NOTEBOOK
UNICEF
UNICEF 		CHEIL WORLDWIDE Seoul KOREA
TREE
WILD ASIA
ENVIRONMENTAL ISSUE 		M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
OH SHIT PROMOTION!
WASH MANIA CARWASH
WASH MANIA CARWASH 		DRAFTFCB Bangkok THAILAND
HANGOVER? QR CODE
OSOTSPA
HANG 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND ALPHA 245 Bangkok THAILAND
WI5 OATH PADS
WI5
BROADBAND INTERNET 		GREY WORLDWIDE INDIA Mumbai INDIA
THE QR-CODE SCALP
CLEAR SHAMPOO
SHAMPOO 		LOWE Bangkok THAILAND
SUSHI TRAIN
JAPAN APPEAL
JAPAN RELIEF FUNDRAISER 		JWT SYDNEY AUSTRALIA
Bronze
MOUSEPAD
LISA HOFFMAN
LISA HOFFMAN FRAGRANCE 		STARS Hong Kong HONG KONG
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL
2010 MELBOURNE WRITERS FESTIVAL 		JWT Melbourne AUSTRALIA
Silver
PIE BAG
AUSTRALIAN CENTRE FOR THE MOVING IMAGE
TIM BURTON EXHIBITION 		DDB GROUP MELBOURNE AUSTRALIA
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS
LASS NATURAL COSMETICS 		MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
HURT LUNGS
ICONGO
ANTI-SMOKING 		BBDO INDIA Gurgaon INDIA
ON THIS SITE
PLDT
KAASENSO 		DRAFTFCB MANILA THE PHILIPPINES
MUSICAL FITTING ROOMS
STARHUB
ONLINE MUSIC STORE 		DDB GROUP SINGAPORE SINGAPORE
Silver
BOXES
EBAY
EBAY 		LEO BURNETT SYDNEY AUSTRALIA
REVERSE PICKED-POCKET BUSINESS CARD
AIRASIA BERHAD
AIRASIA INSURE 		DRAFTFCB Kuala Lumpur MALAYSIA
TYING THE KNOT WITH 3ROSES
HINDUSTAN UNILEVER
BROOKE BOND 3 ROSES 		MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
SELLING MINUTE MAID
COCA-COLA CHINA
MINUTE MAID 		UM Hong Kong HONG KONG UM Hong Kong HONG KONG
FATHER AND SON
JOHNSON & JOHNSON
NICORETTE 		BBDO INDIA Mumbai INDIA
SHORT SHORTS
SUPERETTE
FASHION RETAILER 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A05 Best Use of Ambient Media: Large Scale
PAINTING THE TOWN
DULUX
PAINT 		MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
SUPOR SMOKELESS PANS
ZHE JIANG SUPOR
SUPOR SMOKELESS PAN 		LEO BURNETT SHANGHAI CHINA
A NEW KIND OF COMPANY CAR
MITSUBISHI MOTORS
I-MIEV 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
SAKANA SUPREME BURGER
MCDONALD'S RESTAURANTS
SAKANA SUPREME BURGER 		McDONALD'S RESTAURANTS Hong Kong HONG KONG OMD HONG KONG HONG KONG
THE RAINBOW PROJECT
ASIAN TIGERS
MOVING COMPANY 		JWT SHANGHAI CHINA
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES 		JWT ALWAYS Shanghai CHINA
Silver
METTLE DETECTOR
THE ECONOMIST SINGAPORE
THE ECONOMIST MAGAZINE 		OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
3D - LITTLE GIRL
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
THE ORGAN STORY
TRUE CORPORATION PUBLIC CO.
LET THEM SEE LOVE CAMPAIGN 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER 		DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
DISPOSABLE FOREST
GREENPEACE
GREENPEACE 		OGILVY BEIJING CHINA

Gold Spike
TICKER TAPE
GLAXOSMITHKLINE
PANADOL EXTRA 		GREY GROUP SINGAPORE SINGAPORE
THE CASCADE OF BOOKS
VIDEOCON MOBILE PHONES
VIDEOCON ZEUS MOBILE 		McCANN WORLDGROUP Mumbai INDIA
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET
ZENDAI ART SUPERMARKET 		DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Silver
WORLD'S LARGEST STATION DOMINATION
GALAXY MACAU
GALAXY MACAU RESORT 		UM Hong Kong HONG KONG UM Hong Kong HONG KONG
PLEASE DO TOUCH!
HEINEKEN, ASIA PACIFIC BREWERIES
ALCOHOLIC BEVERAGES 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE 		NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Silver
THE LOVER'S FORTUNE TELLER
DUREX
DUREX RANGE 		OGILVY ACTION Taipei CHINESE TAIPEI
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN) 		DENTSU Tokyo JAPAN

Gold Spike
STRANGEST BEER CULTURE
TSINGTAO
TSINGTAO BEER 		OGILVY SHANGHAI CHINA
SOUNDWASH
LEVI STRAUSS
SQUARE CUT JEANS 		TBWA\HONG KONG HONG KONG
GALAXY TAB TAXI
SAMSUNG ELECTRONICS
SAMSUNG GALAXY TAB 		CHEIL WORLDWIDE Seoul KOREA
NIKE SHOUT
NIKE
NIKE BRAND 		OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
PC MISSING
NOKIA INDIA
NOKIA N8 		MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
BRINGING INTEREST TO A LOW-INTEREST CATEGORY
JOHNSON & JOHNSON VISION CARE
LAUNCH OF 'DEFINE' CONTACT LENSES 		UM Tokyo JAPAN UM Tokyo JAPAN
LAST LESSON
JING AN TRAFFIC POLICE AND TONG LIAN DRIVING SCHOOL
ANTI DRINK & DRIVE 		DRAFTFCB CHINA Shanghai CHINA
SMOOTH AS SILK
SUPOR
SOYBEAN MILK MAKER 		DRAFTFCB CHINA Shanghai CHINA
GET READING
TRUST & C
AUSTRALIAN GOVERNMENT PROJECT 		STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
MARRY ME MICROSOFT
MICROSOFT
VARIOUS SOFTWARE PRODUCTS 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA