Results and Effectiveness

Over a3-week period, over 20,000 participants shared the fun experience – with an average of four people collaborating each time. Sales of nuggets were three times higher than anticipated. And hundreds of comments and articles were shared through social media. Which just goes to show: It’s fun to share.

Creative Execution

To highlight the fact that ‘It’s fun to share’, we created a giant-sized share box – offering free coupons to potential passers-by. But there’s a catch. The box featured 18 redemption buttons. And to take up the offer, you had to press all 18 buttons simultaneously. So naturally, passers-by had to collaborate with friends and even strangers to help each other.

Insights, Strategy and the Idea

McDonald’s recently launched its biggest serving of nuggets ever – a ‘Share Box’ containing 18 nuggets. But let’s face it, unless you’re really hungry, 18 nuggets are made for sharing. So to highlight the fact that ‘it’s fun to share’, we didn’t just talk to our customers 1-to-1. Instead, we created a promotion that they had to share to enjoy.