| Title | CAREER POSITIONING SYSTEM |
| Brand | IKEA |
| Product / Service | IKEA RECRUITMENT |
| Category | A03. Best Use of Outdoor |
| Entrant | THE MONKEYS Sydney, AUSTRALIA |
| Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
| Advertising Agency: | THE MONKEYS Sydney, AUSTRALIA |
| Media Agency: | MATCH MEDIA Surry Hills, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Justin Drape | Three Drunk Monkeys | Executive Creative Director |
| Scott Nowell | Three Drunk Monkeys | Executive Creative Director |
| Justin Drape | Thee Drunk Monkeys | Creative Director |
| Scott Dettick | Three Drunk Monkeys | Art Director |
| Jasun Vare | Three Drunk Monkeys | Copywriter |
| Carolyn Contois | Three Drunk Monkeys | Group Account Director |
| Ted Bergeron | Three Drunk Monkeys | Account Manager |
| Astrid Jones | Three Drunk Monkeys | Account Director |
A total of 4285 applications were received, 450% above client objectives, resulting in 100% of openings filled (280 placements).
A GPS-enabled mobile billboard drove around neighbouring suburbs and relayed Google Maps data to a display screen, constantly updating the time and walking distance to the new store. Through this single execution, each potential candidate was given a highly personalized, compelling motivation to consider a career at IKEA.
In 2011 IKEA will open a new store in Springvale, Australia. Thousands of applications were sought to fill job openings within the new super store. With a limited budget, we decided to use localized outdoor to focus on the benefit of living so close to work.