| Title | FASTERTAINMENT |
| Brand | SYNMUNGKONG INSURANCE PUBLIC CO. |
| Product / Service | MOTOR INSURANCE |
| Category | B03. Consumer Services |
| Entrant | LOWE Bangkok, THAILAND |
| Entrant Company: | LOWE Bangkok, THAILAND |
| Advertising Agency: | LOWE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| POM CHAIYAPORN | LOWE | CCO |
| Piya Churarakpong | LOWE | ECD |
| Porakit Tanwattana | LOWE | Creative Director |
| Chalit Manuyakorn | LOWE | Creative Director |
| Thanachai Shavitranuruk | LOWE | Copywriter |
| Thanavate Siriwattanagul | LOWE | Copywriter |
| Prasit Vitayasamrit | LOWE | Art Director |
| Chudthai Khumpong | LOWE | Producer |
| Ladarat Charoenpinijkarn | LOWE | Account Supervisor |
| Supinyo Maneerat | LOWE | Advertiser's Supervisor |
| Chidlada Gabites | LOWE | Account Manager |
| Boonchai Suksuriyayothin | LOWE | Planner |
| Duangkamol Wongpratoom | NUMBER SEVEN CO. | Producer |
| Sittisiri Mongkolsiri | NUMBER SEVEN CO. | Director |
| Anurak Jungsunjai | NUMBER SEVEN CO. | Director |
| Poo-Rich Timpatoom | NUMBER SEVEN CO. | Cinematographer |
| Paveena Thongprasong | NUMBER SEVEN CO. | Editor |
| Kittidhumi Chukitpongsapak | - | Editor |
Over 1000 drivers directly engaged with Fastertainment Over 20,000 bystanders engaged News coverage reaches 10 million 25% spike in new application traffic at SMK call center
The FASTERTAINMENT Team, which accompanies the SMK agent to the accident site, to engage with and “entertain” the waiting party (and bystanders) with a hilarious Chinese or Thai Opera while promoting the “SMK is faster” message.
background SMK car insurance is known for its speedy response. In Thailand, after a car accident, both parties call and wait for their insurance agents to arrive. Speed matters. insight People want to switch their brands when they find their insurance agent comes slower than the one called by the other party. But they are in a no-media zone as they are in the middle of a street. challenge Be the media, and seize a golden conversion opportunity.