| Title | WINDOWS MEDIA PLAYER MUSIC VISUALIZER |
| Brand | LAND ROVER |
| Product / Service | FREELANDER 2 |
| Category | B02. Consumer Products |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| 2nd Advertising Agency: | Y&R EUROPE London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer (Asia) |
| Nils Andersson | Y&R China | Chief Creative Officer |
| Badong Abesamis | Y&R Philippines, Inc. | Executive Creative Director |
| Edward Ong | Y&R Malaysia | Executive Creative Director |
| Graham Lang | Y&R UK | Global Integrated Creative Director |
| Jenny Nadong | Y&R Philippines, Inc. | Creative Director |
| Grace Benesa | Y&R Philippines, Inc. | Art Director |
| Mojo | Digital Producer | |
| Art Sta. Ana | Wunderman Phils. | Interactive Manager |
Released only recently, the Land Rover Windows Media Player Music Visualizer has been downloaded thousands of times.
A strategy was put together to reach the consumer via something he accesses everyday: music. A music visualizer was created-- play any song, it produces peaks and valleys the Freelander can easily drive on, demonstrating the car's superior grip whatever the surface. The MUSIC visualizer as a digital medium was reengineered to dramatize this.
It has increasingly been difficult to reach the consumer via traditional channels to tell him about the Freelander 2's Terrain Response Technology. Among a number of difficulties, brochure off-take has been low and sales appointments have been sparse.