Title | FROZEN FOOD |
Brand | PE ELECTRONICS LIMITED |
Product / Service | ELECTROLUX FREEZER |
Category | A02. Posters |
Entrant | MUDRA COMMUNICATIONS Mumbai, INDIA |
Entrant Company: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Design/Advertising Agency: | MUDRA COMMUNICATIONS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Bobby Pawar | Mudra Communications | CCO |
Nirmal Pulickal | Mudra Communications | ECD |
Raylin Valles | Mudra Communications | Creative Director |
Raylin Valles | Mudra Communications | Art Director/Illustrator |
Raylin Valles | Mudra Communications | Copywriter |
Latheesh Laxman | Mudra Communications | Art Director/ Illustrator |
Hari Singh Rawat | Mudra Communications | Art Director/ Illustrator |
Availability of other Freezers within the same range in the market was our biggest challenge. The main objective was to build the image of Electrolux Freezers as the best freezers available.
To promote the Multi Airflow system in Electrolux freezers that preserve and freeze food perfectly.
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.