Title | THE ULTRA ASIAN |
Brand | THE YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO |
Product / Service | EXHIBITION OF ASIAN ADVERTISING |
Category | A02. Posters |
Entrant | DENTSU INC KANSAI Osaka, JAPAN |
Entrant Company: | DENTSU INC KANSAI Osaka, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuya Furukawa | DENTSU INC. | Creative Director |
Yoshihiro Yagi | DENTSU INC. | Art Director |
Haruko Tsutsui | DENTSU INC. | Copywriter |
Minami Otsuka | Taki Corporation | Designer |
Kazuaki Takai | Taki Corporation | Designer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Producer |
Shunpei Mikami | Taki Corporation | Producer |
To announce and display the ADFEST 2011 exhibition, a collection of the best advertising work from Asia, by designing the whole exhibition, based on the theme of 'why Asian advertising is strong and mystic'.
To announce and display the ADFEST 2011 exhibition, a collection of the best advertising work from Asia, by designing the whole exhibition, based on the theme of 'why Asian advertising is strong and mystic'.
We developed the concept of 'Life-Sized Asian', and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. We created 4 posters --- 'Palm', 'Sole', 'Upper Body', and 'Lower Body' --- applying the Asian idea of body is universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian.
A giant palm leads visitors into the exhibition hall, where they are welcomed by a giant Asian, who looks dynamic from a distance, but delicate at close range. Visitors could experience the Asian feel from the overall exhibition design while viewing the exhibited work. The number of visitors doubled, and the life-sized pamphlets received a lot of praise.