Title | LOVE BLOSSOMS HERE |
Brand | MARVEL GROUP OF COMPANIES / MOTHER'S PRIDE |
Product / Service | EDUCATION |
Category | A02. Posters |
Entrant | OUT OF THE BOX New Delhi, INDIA |
Entrant Company: | OUT OF THE BOX New Delhi, INDIA |
Design/Advertising Agency: | OUT OF THE BOX New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Viral Pandya | Out of the Box | Chief Creative Officer |
Sabu Paul | Out of the Box | Creative Director |
Guneet Pandya | Out of the Box | Creative Director |
Sabu Paul | Out of the Box | Writer |
Viral Pandya | Out of the Box | Writer |
Guneet Pandya | Out of the Box | Writer |
Viral Pandya | Out of the Box | Art Director |
Guneet Pandya | Out of the Box | Art Director |
Bombay Duck Designs | Illustrator | |
Ajay Yadav | Out of the Box | Typographer |
Monty Ji | Out of the Box | Studio Head |
Anand Bansal | Out of the Box | Print/Production Head |
The communication had to be endearing, and appeal to young parents while also highlighting the many activities children take part in.
Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand launched the tagline ‘Love Blossoms Here’. The client wanted a poster campaign that highlights the many activities children take part in at Mother’s Pride, which no other preschool has.
For the posters, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, taking part in festivals, etc. The idea fitted beautifully with the tagline ‘Love Blossoms Here’.
The poster campaign helped the brand immensely in establishing its exclusivity among pre-schools. It also became an ideal visual identity for the brand. The poster campaign won at Goafest 2011, India's most reputed advertising festival. And also got into One Show Design, 2011.