Title | SEDAN/TRUCK/BUS |
Brand | GARMIN |
Product / Service | GARMIN |
Category | A02. Posters |
Entrant | OGILVY SHANGHAI, CHINA |
Entrant Company: | OGILVY SHANGHAI, CHINA |
Design/Advertising Agency: | OGILVY SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Kevin Lee | Ogilvy Shanghai | Executive Creative Director |
Kevin Lee/Kit Ong/Adams Fan | Ogilvy Shanghai | Creative Director |
Adams Fan/Kit Ong | Ogilvy Shanghai | Copywriter |
Minsheng Zhang/Robin Wu/Zhang Lei/Jordan Dong/Kevin Lee | Ogilvy Shanghai | Art director |
Zhang Lei/Haibo Huang | Ogilvy Shanghai | Illustrator |
Haibo Huang/Zhang Lei | Ogilvy Shanghai | Typographer |
Zhang Lei/Haibo Huang/Kevin Lee | Ogilvy Shanghai | Designer |
People are aware of GPS systems. And they think they are all the same.Garmin wanted to challenge that perception.
Garmin wanted to inform consumers of its most advanced GPS feature yet – Lane Assist.
We know unfamiliar roads can be a maze-like confusion. Garmin can easily point the way out to road users.
After the launch of this campaign, consumers started to ask specifically for the Lane Assist GPS model. Sales of the nuvi 765T shot up by more than 13% within 5 months.