Title | ISID RECRUIT 2012 |
Brand | INFORMATION SERVICES INTERNATIONAL-DENTSU |
Product / Service | ISID RECRUIT 2012 |
Category | A02. Posters |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Katsumi Yutani | Designing Gym | Creative Director |
Miki Ishida | DENTSU INc. Tokyo | Copywriter |
Takahiro Kurashima | DENTSU INc. Tokyo | Art Director |
Sumito Haneda | Designer | |
Takuya Kodama | DENTSU INc. Tokyo | Account Executive |
ISID uses 'Form 1000' as its visual corporate identity. 'Form 1000' represents the variety of the people who work at the company. Employees use 1,000 different kinds of business cards on which 1,000 different forms are printed. New forms were created for incoming employees and animated using a traditional slide animation technique. We wanted the students to view ISID with a sense of wonder, so we used 'i!' as the catch phrase. The 'i' stands for the first person 'I' and the exclamation mark suggests a feeling of amazement.
Support ISID, Information Services International-Dentsu, Ltd.'s recruitment campaign.
The poster used at the event venue had a film placed slightly off the basic paper so that passersby would see the graphics moving as their point of view changed. By placing and moving the attached sheet over the illustrations, the graphics swirl, sway, expand, shrink or move forward and backward. The handbook serves as a company brochure for recruiting students and it is designed to be moved in different ways.
The posters were talked about by a great number of students on employment-related website.