KARAOKE DRIVE

TitleKARAOKE DRIVE
ClientTOYOTA
Product / ServiceVIOS
CategoryA08. Cars & Automotive Services
EntrantACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Entrant Company:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Advertising Agency:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Production Company:WE LOVE POST Makati City, THE PHILIPPINES

Credits

Executive Creative DirectorAndrew Petch
Creative DirectorRex Lopez
CopywriterRex Lopez
Agency ProducerHoney Cruz
Advertiser's SupervisorDaximillan Avenido
PlannerCarmen Arturez
Account ManagerNorbert Pineda/Raffy Parcon
Account SupervisorCarol Arellano/
ProducerPedring Lopez/Cody Miller
Art DirectorRex Lopez/Carl Urgino

Brief Explanation

This was a first for Asian television advertising in idea, long format, and even in production. The 5:32 second commercial was a karaoke 'Videoke' film which viewers at home could sing the vocals to. The song was the famous No 1. single by Aersomith 'I don't want to miss a thing'. The film accompanying the lyrics was an actual POV of a person going on one long drive in a new Toyota Vios across the Phillippines. This commercial literally allowed every person at home on the couch to experience the benefit of a Toyota Vios. Happy Driving.