| Title | KARAOKE DRIVE |
| Brand | TOYOTA |
| Product / Service | VIOS |
| Category | A08. Cars & Automotive Services |
| Entrant | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Entrant Company: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Advertising Agency: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
| Production Company: | WE LOVE POST Makati City, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Andrew Petch |
| Creative Director | Rex Lopez |
| Copywriter | Rex Lopez |
| Agency Producer | Honey Cruz |
| Advertiser's Supervisor | Daximillan Avenido |
| Planner | Carmen Arturez |
| Account Manager | Norbert Pineda/Raffy Parcon |
| Account Supervisor | Carol Arellano/ |
| Producer | Pedring Lopez/Cody Miller |
| Art Director | Rex Lopez/Carl Urgino |
This was a first for Asian television advertising in idea, long format, and even in production. The 5:32 second commercial was a karaoke 'Videoke' film which viewers at home could sing the vocals to. The song was the famous No 1. single by Aersomith 'I don't want to miss a thing'. The film accompanying the lyrics was an actual POV of a person going on one long drive in a new Toyota Vios across the Phillippines. This commercial literally allowed every person at home on the couch to experience the benefit of a Toyota Vios. Happy Driving.