BLESS YOU

TitleBLESS YOU
ClientPROCTER & GAMBLE
Product / ServiceSAFEGUARD SOAP
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Entrant Company:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Advertising Agency:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Production Company:DIGITISE, THE PHILIPPINES

Credits

Executive Creative DirectorAndrew Petch
Creative DirectorTrixie Diyco
CopywriterTrixie Diyco/Andrew Petch
Agency ProducerAto De Guzman
Advertiser's SupervisorIvan Chuavon
Account ManagerCil Del Mundo
Account SupervisorEdge Montero
DirectorRaoul Ona
Art DirectorNoel Martin/Trixie Diyco

Brief Explanation

This film demonstrates the very real problem that when germs spread, sickness spreads. It shows a young boy on a bus who sneezes but instead of the child next to him saying 'bless you', he says 'bless you' to her, in anticipation of her getting sick from the germs he spread. She then says bless you to the next child, and we proceed to see each child pass on the bus pass it along. A title reads 'When germs spread, sickness spreads. Then we see the solution: Safeguard Soap. Removes 99% of sickness causing germs.