BRIDGE

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TitleBRIDGE
BrandMUANG THAI LIFE ASSURANCE
Product / ServiceLIFE ASSURANCE
CategoryA12. Financial Products & Services
EntrantJWT BANGKOK, THAILAND
Entrant Company:JWT BANGKOK, THAILAND
Advertising Agency:JWT BANGKOK, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Chief Creative OfficerPinit Chantaprateep
Executive Creative Director-
Creative DirectorWarawut Kaennakham/Kittiphan Palmoke
CopywriterWarawut Kaennakham/Littichai Panitjaroen
Agency ProducerJiroj Mechoojit/Anant Anantaverapunt
Advertiser's SupervisorPhittraporn Punyaratabandhu
PlannerSivaporn Majaroen
Account ManagerPhanica Chirapark
Account SupervisorPajsalita Horsathittham
DirectorThanonchai Sornsrivichai
Producer-
EditorManop Boonvipas/Matad Company
Sound Design/Arrangement-
Music Artist/Title-
Animation-
Art DirectorKittiphan Palmoke/Peeravit Pansuwan
Lighting-
Post Production-
Other Credits-

Brief Explanation

A man walking on the bridge with his family said happily to his son "I gonna buy you a new shirt". Suddenly, he got a call from the doctor informing him that he has got a Liver cancer. After hearing that, his family fall in trouble. Not too long to hear the announcer said "If you hold a Life Policy plus an Extra Protection Plan with Muang Thai, We pay for you. Then how about if getting cardiac, renal failure, and Japanese Encephalitis disease, Muang Thai still pay again. End scene with the announcer said "Muang Thai Smiley Plan covering for 46 serious diseases, pay over and over upto 400%.