BEATBOX CHOIR

TitleBEATBOX CHOIR
ClientAALOK AGRAWAL
Product / ServiceVICKS VAPODROPS
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantPUBLICIS MOJO Sydney, AUSTRALIA
Entrant Company:PUBLICIS MOJO Sydney, AUSTRALIA
Advertising Agency:PUBLICIS MOJO Sydney, AUSTRALIA
Production Company:CHERUB PICTURES Surry Hills, AUSTRALIA

Credits

Creative DirectorMel Du Toit
CopywriterDamian Linklater
Agency ProducerJasmin Helliar
Account SupervisorAndrew Swinton
DirectorBen Briand
ProducerSerena Paull
EditorSimon Njoo
Art DirectorChris Searle

Brief Explanation

Nothing soothes throats and clears noses like Vicks VapoDrops. To dramatise this we invented a new form of music, a synthesis of beat boxing and choral Acapella. The trick here is that both these musical forms are generated entirely from the human nose and throat. By bringing a new, purely human style of music to life with an original score we demonstrate Vick’s effectiveness while creating previously unheard sounds in a vibrant display of vocal gymnastics. The entire spot has been recorded live. No effects have been used. Everything you hear has been created by the human nose and throat.