Title | BEATBOX CHOIR |
Brand | AALOK AGRAWAL |
Product / Service | VICKS VAPODROPS |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | PUBLICIS MOJO Sydney, AUSTRALIA |
Entrant Company: | PUBLICIS MOJO Sydney, AUSTRALIA |
Advertising Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
Production Company: | CHERUB PICTURES Surry Hills, AUSTRALIA |
Credits | |
Creative Director | Mel Du Toit |
Copywriter | Damian Linklater |
Agency Producer | Jasmin Helliar |
Account Supervisor | Andrew Swinton |
Director | Ben Briand |
Producer | Serena Paull |
Editor | Simon Njoo |
Art Director | Chris Searle |
Nothing soothes throats and clears noses like Vicks VapoDrops. To dramatise this we invented a new form of music, a synthesis of beat boxing and choral Acapella. The trick here is that both these musical forms are generated entirely from the human nose and throat. By bringing a new, purely human style of music to life with an original score we demonstrate Vick’s effectiveness while creating previously unheard sounds in a vibrant display of vocal gymnastics. The entire spot has been recorded live. No effects have been used. Everything you hear has been created by the human nose and throat.