APOLLO BLOOD DONATION

TitleAPOLLO BLOOD DONATION
ClientAPOLLO HOSPITALS
Product / ServiceBLOOD DONATION APPEAL
CategoryA16. Public Service, Charity & Fund Raising
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:HIGHLIGHT FILMS Mumbai, INDIA

Credits

Executive Creative DirectorMs. Priti Kapur/Mr.soumitra Karnik
Creative DirectorMs.charu Chhitwal/Ms.sumati Singh
CopywriterMs.charu Chhitwal/Ms.sumati Singh
Agency ProducerMr.supratim Dey
PlannerMs.shefali Nath
Account ManagerMr.saurabh Saxsena
Account SupervisorMr.saurabh Saxsena
DirectorMr. Sunhil Sippy
ProducerMr. Sunhil Sippy
EditorMr. Harshal Thakur/Famous Studio
Sound Design/ArrangementMr. Nitin Chandy
Art DirectorMs.charu Chhitwal/Ms.sumati Singh
LightingMr. Keshav Prakash
Post ProductionFamous Studio

Brief Explanation

In a nation where reality shows enjoy the highest TRPs, there couldn’t have been a better platform to awaken the viewers to something as serious as Blood Donation. So we came up with this idea where we mocked this very format, and made an honest point of how it is inhuman of us to expect the needy-patients to fight for our attention and wait for our judgment.