THE CHASE

Spike

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TitleTHE CHASE
ClientING BANK
Product / ServiceCARD REPLACEMENT SERVICE
CategoryA12. Financial Products & Services
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:NIRVANA FILMS Bangalore, INDIA

Credits

Executive Creative DirectorSenthil Kumar
Creative DirectorTina Sachdev
CopywriterRatin Dasgupta
Account ManagerBhupender Agarwal
DirectorRamamurthy S
ProducerManjeet Bawa

Brief Explanation

The film opens on a pickpocket being fervently chased by the victim through the narrow lanes of a slum in Mumbai. At some point, we see a third person chasing the two. As the thief eventually gets away, the panting victim is shocked to find the third man in this dramatic three way chase is actually delivering his new debit card to him. The film ends with the super 'quick replacement of lost debit cards' and ING bank's logo.