Title | THE CHASE |
Brand | ING BANK |
Product / Service | CARD REPLACEMENT SERVICE |
Category | A12. Financial Products & Services |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | NIRVANA FILMS Bangalore, INDIA |
Credits | |
Executive Creative Director | Senthil Kumar |
Creative Director | Tina Sachdev |
Copywriter | Ratin Dasgupta |
Account Manager | Bhupender Agarwal |
Director | Ramamurthy S |
Producer | Manjeet Bawa |
The film opens on a pickpocket being fervently chased by the victim through the narrow lanes of a slum in Mumbai. At some point, we see a third person chasing the two. As the thief eventually gets away, the panting victim is shocked to find the third man in this dramatic three way chase is actually delivering his new debit card to him. The film ends with the super 'quick replacement of lost debit cards' and ING bank's logo.