Title | CHINA SHOP |
Brand | ING BANK |
Product / Service | MONEY TRANSFER SERVICE |
Category | A12. Financial Products & Services |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | NIRVANA FILMS Bangalore, INDIA |
Credits | |
Executive Creative Director | Senthil Kumar |
Creative Director | Tina Sachdev |
Copywriter | Ratin Dasgupta |
Advertiser's Supervisor | Jebin K |
Account Manager | Bhupender Agarwal |
Director | Ramamurthy S |
Producer | Manjeet Bawa |
Film opens on a tourist and his son in an ancient Chinese artifacts shop checking out the wares. The dad picks up a strange looking bullhorn as his son looks on ominously. As he blows the horn, the high pitched sound shatters quite a few of the priceless items. As the store owner immediately counts the loss on his abacus, the crestfallen man fumbles for his mobile phone. The super appears 'Need to transfer funds urgently? Mobile banking from ING'.