CHINA SHOP

TitleCHINA SHOP
ClientING BANK
Product / ServiceMONEY TRANSFER SERVICE
CategoryA12. Financial Products & Services
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:NIRVANA FILMS Bangalore, INDIA

Credits

Executive Creative DirectorSenthil Kumar
Creative DirectorTina Sachdev
CopywriterRatin Dasgupta
Advertiser's SupervisorJebin K
Account ManagerBhupender Agarwal
DirectorRamamurthy S
ProducerManjeet Bawa

Brief Explanation

Film opens on a tourist and his son in an ancient Chinese artifacts shop checking out the wares. The dad picks up a strange looking bullhorn as his son looks on ominously. As he blows the horn, the high pitched sound shatters quite a few of the priceless items. As the store owner immediately counts the loss on his abacus, the crestfallen man fumbles for his mobile phone. The super appears 'Need to transfer funds urgently? Mobile banking from ING'.