| Title | BICYCLE THIEF |
| Brand | BSA HERCULES |
| Product / Service | CYCLOTHON MARATHON |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | CELL18 Mumbai, INDIA |
Credits | |
| Executive Creative Director | Senthil Kumar |
| Creative Director | Senthil Kumar |
| Copywriter | Senthil Kumar |
| Agency Producer | Mark Manuel/Arun Kumar |
| Advertiser's Supervisor | Rajesh Mani |
| Account Manager | Ml Raghavan |
| Account Supervisor | Priya Bharath |
| Director | Zubin Driver |
| Producer | Sonali Hanz |
| Editor | Cell 18 Films |
| Music Artist/Title | Rupert Fernandes |
| Art Director | Shiv Parameswaran |
| Lighting | Tassaduq Hussein |
The Bicycle Thief is a funny take on various cliched bollywood chase sequences. The expected end with an accident or the thief getting caught or a great escape but here we have the cops on cycles chasing the thief across the city on cycles, through lanes and bylanes and finally catching up with the thief on the highway but they "Overtake' him and continue Cycling and racing with each other ... This Chase Sequence delivered the proposition of 100% Cycling for the world's first holiday for motor vehicles. A promo film for THE CYCLOTHON : India's National Cycling Marathon.