BICYCLE THIEF

TitleBICYCLE THIEF
ClientBSA HERCULES
Product / ServiceCYCLOTHON MARATHON
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantJWT Mumbai, INDIA
Entrant Company:JWT Mumbai, INDIA
Advertising Agency:JWT Mumbai, INDIA
Production Company:CELL18 Mumbai, INDIA

Credits

Executive Creative DirectorSenthil Kumar
Creative DirectorSenthil Kumar
CopywriterSenthil Kumar
Agency ProducerMark Manuel/Arun Kumar
Advertiser's SupervisorRajesh Mani
Account ManagerMl Raghavan
Account SupervisorPriya Bharath
DirectorZubin Driver
ProducerSonali Hanz
EditorCell 18 Films
Music Artist/TitleRupert Fernandes
Art DirectorShiv Parameswaran
LightingTassaduq Hussein

Brief Explanation

The Bicycle Thief is a funny take on various cliched bollywood chase sequences. The expected end with an accident or the thief getting caught or a great escape but here we have the cops on cycles chasing the thief across the city on cycles, through lanes and bylanes and finally catching up with the thief on the highway but they "Overtake' him and continue Cycling and racing with each other ... This Chase Sequence delivered the proposition of 100% Cycling for the world's first holiday for motor vehicles. A promo film for THE CYCLOTHON : India's National Cycling Marathon.