Brief Explanation

It is obvious to most that consumers go to an amusement park in seek of a good time. The creative concept of this TVCF digs further into the insight of why consumers are in need of having a good time - to escape from their daily drudgery and to release their pent-up pressure. Hence, we have chosen to use a Chinese Medical Clinic as an analogy of the role that JanFuSan Fancy World plays in the consumers’ life. Just as consumers would seek Chinese medicinal cures for their daily physical aches and discomforts, they come to JanFuSan to seek relief from their emotional and mental stress. The story line interweaves various examples of common discomforts that require Chinese medicinal cures and the different rides offered at JanFuSan. We intentionally adopted a humorous and somewhat exaggerated presentation manner to make the audience laugh. After all, laughter is arguably one of the best cure for all mental illness.