WE CARE ABOUT YOUR HEALTH

TitleWE CARE ABOUT YOUR HEALTH
ClientJANFUSAN
Product / ServiceJANFUSAN FANCY WORLD
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantTHE A TEAM Taipei, CHINESE TAIPEI
Entrant Company:THE A TEAM Taipei, CHINESE TAIPEI
Advertising Agency:THE A TEAM Taipei, CHINESE TAIPEI
Production Company:LOTUS PRODUCTION Taipei, CHINESE TAIPEI

Credits

Creative DirectorSteven Chuang/Jones Liu
CopywriterUla Wang
PlannerGrace Wang
Account SupervisorCameron Chu
Art DirectorAlin Lu

Brief Explanation

It is obvious to most that consumers go to an amusement park in seek of a good time. The creative concept of this TVCF digs further into the insight of why consumers are in need of having a good time - to escape from their daily drudgery and to release their pent-up pressure. Hence, we have chosen to use a Chinese Medical Clinic as an analogy of the role that JanFuSan Fancy World plays in the consumers’ life. Just as consumers would seek Chinese medicinal cures for their daily physical aches and discomforts, they come to JanFuSan to seek relief from their emotional and mental stress. The story line interweaves various examples of common discomforts that require Chinese medicinal cures and the different rides offered at JanFuSan. We intentionally adopted a humorous and somewhat exaggerated presentation manner to make the audience laugh. After all, laughter is arguably one of the best cure for all mental illness.