| Title | YOUTH OLYMPIC GAMES |
| Brand | SAMSUNG |
| Product / Service | YOUTH OLYMPIC GAMES |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | IDEA FROM DAILY LIFE Seoul, KOREA |
| 2nd Production Company: | SHORTCUT FILM Seoul, KOREA |
| 3rd Production Company: | A GRAND ELEPHANT Bangkok, THAILAND |
Credits | |
| Creative Director | Thomas Hong-Tack Kim |
| Agency Producer | Dongsoo Kang |
| Advertiser's Supervisor | Seungjoo Lim |
| Account Manager | Youngtae Kim |
| Account Supervisor | Hugh Kim |
| Director | Hyungju Lee |
| Producer | Jackie Kwak |
| Editor | Seoul Visions |
| Sound Design/Arrangement | Sanghoon Yu(Dj Shy) |
| Music Artist/Title | Chris/Hanson/Drumliner(Album:overkill) |
| Art Director | Sungyeon Son/Kj Lee |
| Post Production | Seoul Visions |
In Singapore, the 1st Youth Olympic Games(YOG) will be held in 2010. As a worldwide partner of the YOG, Samsung wanted to convey the passion of today’s Youth through this commercial. Counting down meaningful numerical values that relate to the YOG from large numbers to smaller ones and using music to emphasize this, we intended to communicate the key message of one goal, Passion for the Future.