BLUE EARTH

TitleBLUE EARTH
ClientSAMSUNG ELECTRONICS
Product / ServiceANYCALL MOBILE PHONE
CategoryA04. Consumer Electronics
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:KKOTBARAM Seoul, KOREA

Credits

Creative DirectorThomas Hong-Tack Kim
CopywriterJoongsik Choi
Agency ProducerLeeseok Kim
Advertiser's SupervisorHyukmin Kwon/Tae Joon Lee/Changjoon Kim/Sang Jin Hwang/Jihye Lee
Account ManagerSungsoo Chang/Sungchul Yim/Duho Yoo/Sera Park
Account SupervisorTaeyoung Kang
DirectorJihyung Lee
Art DirectorKyejo Lee/Sungyeon Son/Hyunjung Kim

Brief Explanation

This Anycall mobile phone products encompasses the Samsung Electronics brand philosophy of Blue Earth, AMOLED Beam, Extreme which pursues endless innovation. Continue to lead in technology over the competitors, each product shows the target effect of each special function and increases the Anycall brand of ‘innovative image’. The users were able to view interesting episodes of the goofy but sweet character,“Dr.Any.” The main character of Dr. Any uses each product to solve the problems that come throughout his life. it was a success for being introduced as the long-term platform the ‘Dr.Any’s Imagination Studio’ which will be opened later.