| Title | POKIE MACHINE |
| Brand | STATE GOVERNMENT VICTORIA - DEPARTMENT OF JUSTICE |
| Product / Service | PROBLEM GAMBLING AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising Agency: | JWT Melbourne, AUSTRALIA |
| Production Company: | EXIT FILMS Melbourne, AUSTRALIA |
| 2nd Production Company: | FLAGSTAFF Melbourne, AUSTRALIA |
Credits | |
| Executive Creative Director | Richard Muntz |
| Copywriter | Scott Glennon |
| Agency Producer | Justine Kubale/Sherry Cheesman |
| Advertiser's Supervisor | Tony O'dea |
| Planner | Angela Morris |
| Account Supervisor | James Wright |
| Director | Glendyn Ivin |
| Producer | Susie Cole |
| Editor | The Butchery |
| Sound Design/Arrangement | Stevo Williams |
| Art Director | Keith Nicolas |
The idea shows that when a young person’s gambling starts impacting on their ability to go out socially, it may be the first signs of a future gambling problem.