BIRD

TitleBIRD
ClientMERCEDES BENZ
Product / ServiceCAR
CategoryA08. Cars & Automotive Services
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE
Production Company:DIGIPOST Singapore, SINGAPORE

Credits

Creative DirectorDanny Searle
CopywriterBoyd Champness/Ravi Eshwar
Agency ProducerAldrin Teo/Ays Tan
Advertiser's SupervisorPatricia Ho
Account ManagerEdwin Tay/Jin Ooi
Sound Design/ArrangementDigipost
Art DirectorBrad Wilson

Brief Explanation

BlueEFFICIENCY is Mercedes-Benz’s holistic approach to eco-friendly motoring. Singaporeans, meanwhile, are not the most environmentally conscious people on earth. But they do believe in karma. Which is why we are showing them that if they buy a Mercedes-Benz, nature will one day return the favour.