Title | AXE - PRICE REDUCTION |
Brand | UNILEVER ASIA HPC DEVELOPMENT |
Product / Service | BODY SPRAY |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | BBH ASIA PAC Singapore, SINGAPORE |
Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
Advertising Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Production Company: | STUDIO ON THIRD AVE Singapore, SINGAPORE |
Credits | |
Executive Creative Director | Steve Elrick |
Copywriter | Dave Thackray |
Agency Producer | Becky Koh |
Account Manager | Emah Zaini/Ara Hampartsoumian |
Director | T J Hall |
Producer | Chris Leong |
Sound Design/Arrangement | Rennie Gomez/Kevin Singh |
Art Director | Paul Downs |
Lighting | Daniel Low |
Post Production | Blackmagic Design Singapore |
Other Credits | Dixie Wu And Winston Chee Of Blackmagic Design |
The Axe Effect causes ladies to wear less. And the good news for guys is Axe now costs 24% less, Axe wanted to get this message across in a cheeky, sexy way. A beautiful girl is seen getting ready to go out and meet her guy.She looks great as she checks herself out in the mirror. Ans she looks even better when she cuts 24% of her dress, turning it into a stunning mini-dress.