AXE - PRICE REDUCTION

TitleAXE - PRICE REDUCTION
ClientUNILEVER ASIA HPC DEVELOPMENT
Product / ServiceBODY SPRAY
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantBBH ASIA PAC Singapore, SINGAPORE
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising Agency:BBH ASIA PAC Singapore, SINGAPORE
Production Company:STUDIO ON THIRD AVE Singapore, SINGAPORE

Credits

Executive Creative DirectorSteve Elrick
CopywriterDave Thackray
Agency ProducerBecky Koh
Account ManagerEmah Zaini/Ara Hampartsoumian
DirectorT J Hall
ProducerChris Leong
Sound Design/ArrangementRennie Gomez/Kevin Singh
Art DirectorPaul Downs
LightingDaniel Low
Post ProductionBlackmagic Design Singapore
Other CreditsDixie Wu And Winston Chee Of Blackmagic Design

Brief Explanation

The Axe Effect causes ladies to wear less. And the good news for guys is Axe now costs 24% less, Axe wanted to get this message across in a cheeky, sexy way. A beautiful girl is seen getting ready to go out and meet her guy.She looks great as she checks herself out in the mirror. Ans she looks even better when she cuts 24% of her dress, turning it into a stunning mini-dress.