Title | NUMBER 3S |
Brand | UNICHARM AUSTRALASIA |
Product / Service | BABYLOVE NAPPIES |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
Advertising Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
Production Company: | PLAZA FILMS Sydney, AUSTRALIA |
Credits | |
Chief Creative Officer | Grant Rutherford |
Executive Creative Director | Grant Rutherford |
Creative Director | Jim Mckeown |
Copywriter | Jim Mckeown |
Agency Producer | Carol Sinclair |
Advertiser's Supervisor | Maurice Mcgrath |
Planner | Katy Peacock |
Account Manager | Livia Montalto |
Account Supervisor | Michael Mcewan |
Director | Paul Middleditch |
Producer | Peter Masterton |
Editor | Peter Whitmore - The Editors |
Sound Design/Arrangement | Barry Stewart - Sound Reservoir |
Art Director | Grant Rutherford |
For BabyLove we launched the first nappy designed to contain the explosive, runny poo that newborns and infants love to make. We named it a Number 3. For those of you yet to experience the joys of parenthood, a Number 3 happens at the worst possible moment