NUMBER 3S

TitleNUMBER 3S
ClientUNICHARM AUSTRALASIA
Product / ServiceBABYLOVE NAPPIES
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantDDB GROUP MELBOURNE, AUSTRALIA
Entrant Company:DDB GROUP MELBOURNE, AUSTRALIA
Advertising Agency:DDB GROUP MELBOURNE, AUSTRALIA
Production Company:PLAZA FILMS Sydney, AUSTRALIA

Credits

Chief Creative OfficerGrant Rutherford
Executive Creative DirectorGrant Rutherford
Creative DirectorJim Mckeown
CopywriterJim Mckeown
Agency ProducerCarol Sinclair
Advertiser's SupervisorMaurice Mcgrath
PlannerKaty Peacock
Account ManagerLivia Montalto
Account SupervisorMichael Mcewan
DirectorPaul Middleditch
ProducerPeter Masterton
EditorPeter Whitmore - The Editors
Sound Design/ArrangementBarry Stewart - Sound Reservoir
Art DirectorGrant Rutherford

Brief Explanation

For BabyLove we launched the first nappy designed to contain the explosive, runny poo that newborns and infants love to make. We named it a Number 3. For those of you yet to experience the joys of parenthood, a Number 3 happens at the worst possible moment