Title | KITCHEN |
Brand | HOME PRODUCT CO. |
Product / Service | HOMEPRO SALE |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | BBDO BANGKOK , THAILAND |
Entrant Company: | BBDO BANGKOK, THAILAND |
Advertising Agency: | BBDO BANGKOK, THAILAND |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Suthisak Sucharittanonta |
Executive Creative Director | Vasan Wangpaitoon |
Creative Director | Jungita Nasunee |
Copywriter | Kusuma Ruchakityanon/Suthiask Sucharittanota |
Account Manager | Thanradee Chantarawiwat |
Account Supervisor | Vorrawan Silapusit |
Director | Thanonchai Sonsriwichai |
Editor | Editing Company: Matad |
Art Director | Akarapong Dangkrajang |
Post Production | Oriental Post |
HomePro celebrated its 14th anniversary with a special price reduction promotion. Typically, a price discount story would be executed through a consumer's point of view and be about how they love low-priced goods. This time, the discount was so extreme that we could stage the idea that "it's so cheap even the staff want to buy it"