KITCHEN

Short List
TitleKITCHEN
ClientHOME PRODUCT CO.
Product / ServiceHOMEPRO SALE
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantBBDO BANGKOK , THAILAND
Entrant Company:BBDO BANGKOK, THAILAND
Advertising Agency:BBDO BANGKOK, THAILAND
Production Company:PHENOMENA Bangkok, THAILAND

Credits

Chief Creative OfficerSuthisak Sucharittanonta
Executive Creative DirectorVasan Wangpaitoon
Creative DirectorJungita Nasunee
CopywriterKusuma Ruchakityanon/Suthiask Sucharittanota
Account ManagerThanradee Chantarawiwat
Account SupervisorVorrawan Silapusit
DirectorThanonchai Sonsriwichai
EditorEditing Company: Matad
Art DirectorAkarapong Dangkrajang
Post ProductionOriental Post

Brief Explanation

HomePro celebrated its 14th anniversary with a special price reduction promotion. Typically, a price discount story would be executed through a consumer's point of view and be about how they love low-priced goods. This time, the discount was so extreme that we could stage the idea that "it's so cheap even the staff want to buy it"