ROBOT TRUCK

TitleROBOT TRUCK
ClientMAHINDRA MAXIMO
Product / ServicePICK-UP TRUCK
CategoryA08. Cars & Automotive Services
EntrantVHQ POST SINGAPORE, SINGAPORE
Entrant Company:VHQ POST SINGAPORE, SINGAPORE
Advertising Agency:INTERFACE COMMUNICATIONS Mumbai, INDIA
Production Company:VHQ POST SINGAPORE, SINGAPORE
2nd Production Company:MILESTONE FILMS Mumbai, INDIA

Credits

Executive Creative DirectorRoby Mathew
Creative DirectorRakesh Menon
Account SupervisorBambi Divendry
DirectorLloyd Baptista
ProducerFarid Khan/Ajay Vasu
AnimationRyan Wong/Yap Voon Choon/Low Bin Weng/Eamond Chong Ernest Ow/Joyce Yeoh
LightingSejal Shah
Post ProductionVhq Singapore
Other CreditsVfx Supervisor: William Woo/Telecine: Miten Udeshi/Online: Aik/Ian/Eric Tan/Eve Low/Ernest D'souza

Brief Explanation

The TVC is all about introducing the Mahindra pick up truck that transforms into a robot and makes everyday tasks easier and faster. Story started with a shopkeeper that is waiting for someone to pick up the water containers. A giant Shadow stepped in and reveals that it is The Mahindra robot. Without any hesitation, the robot picked up the water containers and slotted into his back. After receiving the command from the shopkeeper, the robot started to sprint towards the destination. It travels through all the sharp corners and uphills without showing any sign of slowing down. From a distance, a competitive truck was traveling uphill, the robot turned on his turbo boost and take over the other truck within a few seconds. Then it transformed into the Mahindra truck and reaches its destination . The ad was heavily inspired by the movie “Transformer”. After a series of conceptual development, we finally came up with a brand new looking robot that carries its own identity and most importantly it is designed based on all the element from the Mahindra truck.