Brief Explanation

Bollywood leading man Hrithik Roshan who hails from an extended family of cinema personalities is the protagonist in this new integrated marketing campaign to promote Honda's premium Karizma ZMR motorbike. This third collaboration between Hrithik and Honda sees the acclaimed superstar walking among collaboration of boy toys in a hangar space - muscle scars, choppers, and amidst it all, the new Honda Karizma ZMR - and admiring his spoils. From the distance, a twister looms and darkens the skies before approaching and whipping the cap off Hrithik's head, before making a turn towards the countryside. Not content to let a stealing twister have it's way, Hrithik leaps on his new Honda Karizma ZMR and ives chase. He pursues the twister across long, winding open roads while the twister brings on lightning strikes, fierce winds and flying debris that don't deter our hero. As the twister winds it's way to a nearby island creating a huge wave in it's wake, our hero revs up his ZMR, rides inside the tidal wave, and zooms out the other end where he breaches the wall of the twister and finally retrieves his cap! Mission accomplished and Hrithik rest his cap firmly on his head, where it belongs.