HONDA KARIZMA

TitleHONDA KARIZMA
ClientHONDA
Product / ServiceMOTORBIKE
CategoryA08. Cars & Automotive Services
EntrantVHQ POST SINGAPORE, SINGAPORE
Entrant Company:VHQ POST SINGAPORE, SINGAPORE
Advertising Agency:JWT New Delhi, INDIA
Production Company:VHQ POST SINGAPORE, SINGAPORE
2nd Production Company:BANG BANG FILMS Mumbai, INDIA

Credits

Creative DirectorElvis Sequeira/Sabuj Sengupta
Agency ProducerSuprotim Day
DirectorLourens Van Rensburg
ProducerKirk Dias/Shivani Mehta
AnimationRyan Wong/Choon/Beng Weng/Yng Chih/Prashanth/Apple
LightingJason West
Post ProductionVhq Post Singapore
Other CreditsVfx: William Woo/Eric Gamini. Telecine: Corey Spykerman. Online : Khor Swee Aik//Ian Hendri

Brief Explanation

Bollywood leading man Hrithik Roshan who hails from an extended family of cinema personalities is the protagonist in this new integrated marketing campaign to promote Honda's premium Karizma ZMR motorbike. This third collaboration between Hrithik and Honda sees the acclaimed superstar walking among collaboration of boy toys in a hangar space - muscle scars, choppers, and amidst it all, the new Honda Karizma ZMR - and admiring his spoils. From the distance, a twister looms and darkens the skies before approaching and whipping the cap off Hrithik's head, before making a turn towards the countryside. Not content to let a stealing twister have it's way, Hrithik leaps on his new Honda Karizma ZMR and ives chase. He pursues the twister across long, winding open roads while the twister brings on lightning strikes, fierce winds and flying debris that don't deter our hero. As the twister winds it's way to a nearby island creating a huge wave in it's wake, our hero revs up his ZMR, rides inside the tidal wave, and zooms out the other end where he breaches the wall of the twister and finally retrieves his cap! Mission accomplished and Hrithik rest his cap firmly on his head, where it belongs.