CAMP

TitleCAMP
ClientKT
Product / ServiceCORPORATE IMAGE
CategoryA14. Commercial Public Services
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:AFRICA Seoul, KOREA

Credits

Executive Creative DirectorJoungrack Lee
Creative DirectorSoora Min
CopywriterSunhwa Chae
Agency ProducerYanghoon Kim/Kyungheon Kim
DirectorJaejin Lee
Art DirectorChaehoon Lee/Eunbyul Park/Hangrae Kim

Brief Explanation

KT is the biggest telecommunication company in South Korea. But, they had an outdated image in Korea. KT was unsatisfied with the brand image and felt the need to change. Therefore, KT started by changing their brand name, from past 'KT' to new 'Olleh kt.'