| Title | CAMP |
| Brand | KT |
| Product / Service | CORPORATE IMAGE |
| Category | A14. Commercial Public Services |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | AFRICA Seoul, KOREA |
Credits | |
| Executive Creative Director | Joungrack Lee |
| Creative Director | Soora Min |
| Copywriter | Sunhwa Chae |
| Agency Producer | Yanghoon Kim/Kyungheon Kim |
| Director | Jaejin Lee |
| Art Director | Chaehoon Lee/Eunbyul Park/Hangrae Kim |
KT is the biggest telecommunication company in South Korea. But, they had an outdated image in Korea. KT was unsatisfied with the brand image and felt the need to change. Therefore, KT started by changing their brand name, from past 'KT' to new 'Olleh kt.'