A SHOVEL

TitleA SHOVEL
ClientKT
Product / ServiceQOOK
CategoryA14. Commercial Public Services
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA
Production Company:AND DREAM Seoul, KOREA

Credits

CopywriterSohyun Lee
Agency ProducerYanghoon Kim
Account ManagerTaihai Kim/Sangil Nam/Gowoon Hur
DirectorHyungju Lee
Art DirectorJung Park

Brief Explanation

QOOK is a Korea's brand for integrated IT solution, launched in April, 2009. QOOK started a teaser campaign linking the brand name to a Korean onomatopoeic word, 'COOK' that sounds just like QOOK. The Korean word, 'COOK' represents the sound when someone touches the ground or pokes/jabbs something. The QOOK teaser campaign brought expectations of something great and new by announcing whenever there is a moment of 'COOK', a new world and a new entertainment begins.