| Title | A SHOVEL |
| Brand | KT |
| Product / Service | QOOK |
| Category | A14. Commercial Public Services |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | AND DREAM Seoul, KOREA |
Credits | |
| Copywriter | Sohyun Lee |
| Agency Producer | Yanghoon Kim |
| Account Manager | Taihai Kim/Sangil Nam/Gowoon Hur |
| Director | Hyungju Lee |
| Art Director | Jung Park |
QOOK is a Korea's brand for integrated IT solution, launched in April, 2009. QOOK started a teaser campaign linking the brand name to a Korean onomatopoeic word, 'COOK' that sounds just like QOOK. The Korean word, 'COOK' represents the sound when someone touches the ground or pokes/jabbs something. The QOOK teaser campaign brought expectations of something great and new by announcing whenever there is a moment of 'COOK', a new world and a new entertainment begins.