Title | GOOD FIGHT |
Brand | AYALA LAND AND PAWS |
Product / Service | ANTI DOG FIGHTING |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production Company: | REVOLVER STUDIOS Makati City, THE PHILIPPINES |
Credits | |
Creative Director | Badong Abesamis/Melvin Mangada |
Copywriter | Badong Abesamis |
Agency Producer | Sunny Lucero/Francis Bagnes |
Director | Erik Matti |
Sound Design/Arrangement | Soundesign Inc. |
Art Director | Reggie Ocampo |
Post Production | Post Manila |
GOOD FIGHT is set in the seedy world of dog-fighting. Dogs are born and bred to become fighting machines. Their owners care for nothing except the cash in their hands, and not for the lives and well beings of their pets. GOOD FIGHT tells the story of a dog that refuses to fight another dog, but when push comes to shove; goes with his instincts, and shows his true colors when his master's life is threatened. This proves that dogs' internal calling is to protect, and not to fight.