GOOD FIGHT

Short List
TitleGOOD FIGHT
ClientAYALA LAND AND PAWS
Product / ServiceANTI DOG FIGHTING
CategoryA16. Public Service, Charity & Fund Raising
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:REVOLVER STUDIOS Makati City, THE PHILIPPINES

Credits

Creative DirectorBadong Abesamis/Melvin Mangada
CopywriterBadong Abesamis
Agency ProducerSunny Lucero/Francis Bagnes
DirectorErik Matti
Sound Design/ArrangementSoundesign Inc.
Art DirectorReggie Ocampo
Post ProductionPost Manila

Brief Explanation

GOOD FIGHT is set in the seedy world of dog-fighting. Dogs are born and bred to become fighting machines. Their owners care for nothing except the cash in their hands, and not for the lives and well beings of their pets. GOOD FIGHT tells the story of a dog that refuses to fight another dog, but when push comes to shove; goes with his instincts, and shows his true colors when his master's life is threatened. This proves that dogs' internal calling is to protect, and not to fight.