MARIO, UNFORGETTABLE FUN

TitleMARIO, UNFORGETTABLE FUN
ClientNINTENDO
Product / ServiceMARIO GAME
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA
Production Company:CURIOUS FILM Sydney, AUSTRALIA
2nd Production Company:GUSTO MUSIC Melbourne, AUSTRALIA

Credits

Executive Creative DirectorJason Williams
CopywriterEamonn Dixon/Andrew Woodhead
Agency ProducerSally Davis
Art DirectorRichard Walker

Brief Explanation

To re-launch one of the world’s best-loved and most iconic video game characters, we took viewers on a journey back to their youth. Borrowing the highly-nostalgic music, SFX and visual cues, the real life action is coupled with the unforgettable Mario soundtrack - creating a spot which reminded viewers of the infectious nature of this video game classic.