| Title | MARIO, UNFORGETTABLE FUN |
| Brand | NINTENDO |
| Product / Service | MARIO GAME |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | LEO BURNETT Melbourne, AUSTRALIA |
| Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
| Advertising Agency: | LEO BURNETT Melbourne, AUSTRALIA |
| Production Company: | CURIOUS FILM Sydney, AUSTRALIA |
| 2nd Production Company: | GUSTO MUSIC Melbourne, AUSTRALIA |
Credits | |
| Executive Creative Director | Jason Williams |
| Copywriter | Eamonn Dixon/Andrew Woodhead |
| Agency Producer | Sally Davis |
| Art Director | Richard Walker |
To re-launch one of the world’s best-loved and most iconic video game characters, we took viewers on a journey back to their youth. Borrowing the highly-nostalgic music, SFX and visual cues, the real life action is coupled with the unforgettable Mario soundtrack - creating a spot which reminded viewers of the infectious nature of this video game classic.