Title | UNPLUGGED |
Brand | MANILA ELECTRIC COMPANY |
Product / Service | MERALCO |
Category | A15. Corporate Image |
Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Entrant Company: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Advertising Agency: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
Production Company: | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
Credits | |
Chief Creative Officer | Don Sevilla Iii |
Executive Creative Director | Don Sevilla Iii |
Creative Director | Noel San Juan |
Copywriter | Noel San Juan |
Agency Producer | Paul Suarez |
Advertiser's Supervisor | Lara Sun |
Planner | Carlo Hemedes |
Account Manager | Ian Panlilio |
Account Supervisor | Tats Cruz |
Director | Mathew Rosen |
Art Director | Vanessa Tamayo |
The agency took a closer look at previous executions for the same campaign, and changed its approach by not just giving tips on saving electricity, but injecting an advocacy to help preserve our environment. We did this by providing the consumers with practical energy saving tips such as: Switching off lights when not used (disco lights), Unplugging appliances when unused (Unplugged), and closing the refrigerator door after using (Cool days) and by doing such, consumers have actually contributed in helping preserve mother nature.