| Title | LIGHT |
| Brand | MANILA ELECTRIC COMPANY |
| Product / Service | MERALCO |
| Category | A15. Corporate Image |
| Entrant | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Entrant Company: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Advertising Agency: | PUBLICIS JIMENEZBASIC Makati City, THE PHILIPPINES |
| Production Company: | UNITEL PRODUCTIONS Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Don Sevilla Iii |
| Executive Creative Director | Don Sevilla Iii |
| Creative Director | Noel San Juan |
| Copywriter | Noel San Juan |
| Agency Producer | Noel Enriquez |
| Advertiser's Supervisor | Lara Sun |
| Planner | Carlo Hemedes |
| Account Manager | Ian Panlilio |
| Account Supervisor | Tats Cruz |
| Director | Don Sevilla Iii |
| Producer | Noel Enriquez |
| Art Director | Ben Berdin |
To create awareness for Meralco’s support of Earth Hour and environmental protection. To encourage Meralco customers to participate in Earth Hour. Given that Earth Hour primarily involves the switching off of lights, the material needed to emphasize the importance of this gesture and the message behind it: Nothing is more important than the conservation of energy / preservation of our environment.