TANK

TitleTANK
ClientFOSTERS GROUP
Product / ServiceCARLTON DRY
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company:BLINK PRODUCTIONS London, UNITED KINGDOM

Credits

Executive Creative DirectorJames Mcgrath
Creative DirectorAnt Keogh
CopywriterSeymour Pope
Agency ProducerSevda Cemo
PlannerMichael Derepas
Account ManagerSam Mackisack
Account SupervisorPaul Mcmillan
DirectorBen Wheatley
ProducerClaire Jones
Sound Design/ArrangementCornel Wilcek/Electric Dreams Studio
AnimationSpecial Effects: Iloura
Art DirectorCameron Harris
Other CreditsPhotographer: Chris Tovo

Brief Explanation

A 'Dry Dream' is a phrase we coined to describe the type of ideas that you have at two in the morning after a few beers. Flashes of inspired stupidity that usually vanish into the ether - often for good reason. We thought: 'Wouldn't it be great to convert one of these crazy ideas from fantasy to reality, to make one 'for real''. So we created three TV/viral spots - designed to feel like viral videos - to communicate the type of 'Dry Dreams' that could potentially win the promotion.