DOVE LOVE

Spike

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TitleDOVE LOVE
ClientFOSTERS GROUP
Product / ServicePURE BLONDE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND

Credits

Chief Creative OfficerJames Mcgrath
Executive Creative DirectorJames Mcgrath
Creative DirectorJosh Robbins And Emma Hill
CopywriterEmma Hill
Agency ProducerSonia Von Bibra
Advertiser's SupervisorPeter Sinclair/Ben Summons/Craig Maclean
PlannerMichael Derepas
Account SupervisorPaul Macmillan/Phil Baker
DirectorSteve Ayson
ProducerCindy Kavanagh
EditorJack Hutchings
Sound Design/ArrangementPaul Le Couteur
Music Artist/TitleCornel Wilczek
Art DirectorJosh Robbins
LightingIan Mccarroll
Post ProductionDigital Pictures
Other CreditsVisual Effects Designer: Eugene Richards/Steven Strekovski

Brief Explanation

The objective was to expand the brands position as a pure beer from a place that’s much more pure than the one we live in. It’s a classic love story. Man finds injured dove on the side walk. Has a vision of the amazing world it comes from. A world so pure that he must nurse it back to health so it may one day return. Faces the day of reckoning when they must inevitably part. Sets it free. His heart soaring with it as it fly’s to its home land. Then is oblivious to it flying head long into a manmade billboard that looks just like the place that it’s from. It falls, once again onto the side walk where another unsuspecting man reaches for the dove and the vicious circle starts once again. Target audience is 18-30yr olds.