| Title | KUNG FU MAMA |
| Brand | THE DAIRY FARM COMPANY LIMITED |
| Product / Service | WELLCOME SUPERMARKET |
| Category | A15. Corporate Image |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
| 2nd Production Company: | PING PONG Hong Kong, HONG KONG |
Credits | |
| Chief Creative Officer | Spencer Wong |
| Executive Creative Director | Spencer Wong |
| Creative Director | Danny Chan |
| Copywriter | Spencer Wong/Andy Wong |
| Agency Producer | Jeannie Lee/Joey Ho |
| Advertiser's Supervisor | Diane Chiu |
| Account Manager | Philip Tsang |
| Account Supervisor | Peggy Yang |
| Director | Alfred Hau |
| Editor | Henry Yim |
| Music Artist/Title | Play Music |
| Art Director | Danny Chan/Timothy Cheng/Davie Choi |
| Post Production | Ping Pong Limited |
The objective is to through advocacy of cherishing to strengthen Wellcome suprmarket's positioning and bonding with the homemarkerts. A breakthrough short film about an extraordinary housewife was produced. The film incudes empathy from the homemakers about the importance of cherishing family. Wellcome's bonding with core target is therefore strengthened.