Title | KUNG FU MAMA |
Brand | THE DAIRY FARM COMPANY LIMITED |
Product / Service | WELLCOME SUPERMARKET |
Category | A15. Corporate Image |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
2nd Production Company: | PING PONG Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Spencer Wong |
Executive Creative Director | Spencer Wong |
Creative Director | Danny Chan |
Copywriter | Spencer Wong/Andy Wong |
Agency Producer | Jeannie Lee/Joey Ho |
Advertiser's Supervisor | Diane Chiu |
Account Manager | Philip Tsang |
Account Supervisor | Peggy Yang |
Director | Alfred Hau |
Editor | Henry Yim |
Music Artist/Title | Play Music |
Art Director | Danny Chan/Timothy Cheng/Davie Choi |
Post Production | Ping Pong Limited |
The objective is to through advocacy of cherishing to strengthen Wellcome suprmarket's positioning and bonding with the homemarkerts. A breakthrough short film about an extraordinary housewife was produced. The film incudes empathy from the homemakers about the importance of cherishing family. Wellcome's bonding with core target is therefore strengthened.