MAXIM'S PUZZLE FILM 1

Short List
TitleMAXIM'S PUZZLE FILM 1
ClientMAXIM'S CATERER
Product / ServiceCAKE
CategoryA01. Food Products
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company:THE FILM FACTORY Hong Kong, HONG KONG
2nd Production Company:TOUCHES Hong Kong, HONG KONG
3rd Production Company:DIGIT DIGIT Hong Kong, HONG KONG

Credits

Chief Creative OfficerSpencer Wong
Executive Creative DirectorSpencer Wong
Creative DirectorDanny Chan
CopywriterSpencer Wong/Andy Wong
Agency ProducerJeannie Lee
Advertiser's SupervisorStephanie Chan
Account ManagerElffi Li/Kelvin Au
Account SupervisorNancy Yau/Elffi Li
DirectorChan Man Chung
ProducerMay Tang
EditorHolly Ho
Sound Design/ArrangementTouches Limited
Music Artist/TitleChan Man Chung
AnimationDigit Digit Limited
Art DirectorTimothy Cheng/Chan Man Chung
Post ProductionTouches Limited

Brief Explanation

Maxim’s snowy mooncake has tried a new approach to promote their products this year. With the improved ingredients on snowy mooncake’s skin, a phrase has been created for consumers to memorize how good the mooncake’s skin is. In order to maximize the power of the Phrase, we used a naughty family to deliver the meaning of the phrase word by word on the TVC. Consumers are easily being attracted by the TVC ideas as well as the message being delivered. We’ve also got two versions to describe the flavor with the same execution.