KNITTING

TitleKNITTING
ClientTATA DOCOMO
Product / ServicePAY PER SITE
CategoryA14. Commercial Public Services
EntrantDRAFTFCB ULKA Gurgaon , INDIA
Entrant Company:DRAFTFCB ULKA Gurgaon, INDIA
Advertising Agency:DRAFTFCB ULKA Gurgaon, INDIA
Production Company:FOOTCANDLES Mumbai, INDIA

Credits

Chief Creative OfficerK S Chakravarthy (National Creative Director)
Executive Creative DirectorSanjay Sharma (Group Creative Director)
Creative DirectorVasudha Misra/Ekta Verma
CopywriterVasudha Misra
Account ManagerSudipto Poddar/Sanjay Tandon
DirectorAyappa K M
ProducerAnand Menon
Art DirectorSomnath Mandal

Brief Explanation

The campaign is for an innovative product called Pay Per Site, where one has to pay only for the website he/she surf and not for anything more. Hence, the creative idea - draw an analogy with people who are completely obsessed with doing just one thing. In this TV commercial it is a middle-aged woman who loves knitting and just can't stop doing it.