Title | FALLEN HAIR BROCK |
Brand | BANYU PHARMACEUTICAL |
Product / Service | AGA ANTI-HAIR LOSS |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
Creative Director | Toshita Mizoguchi |
Copywriter | Isamu Nakamura |
Producer | Norihisa Harada |
Art Director | Takeshi Amata/Takayuki Nagai |
This educational campaign of AGA (Androgenetic Alopecia) by Banyu Pharmaceutical encourages people to consult doctors rather than loosing sleeps over. In the website of AGA, a visitor can search for a clinic with designated date and hour. Not only the story of the AGA treatment by the patient but also story by the doctor himself are released to the website. The theme is not easy to communicate, but a popular and perhaps the most famous comedy duo in Japan 'Bakusho Mondai' dressed as doctors makes it easy to understand in a fun way and leads to the forward-looking solution.