ART SPACE

TitleART SPACE
ClientBANYU PHARMACEUTICAL
Product / ServiceAGA ANTI-HAIR LOSS
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Creative DirectorToshita Mizoguchi
CopywriterIsamu Nakamura
ProducerNorihisa Harada
Art DirectorTakeshi Amata/Takayuki Nagai

Brief Explanation

This educational campaign of AGA (Androgenetic Alopecia) by Banyu Pharmaceutical encourages people to consult doctors rather than loosing sleeps over. In the website of AGA, a visitor can search for a clinic with designated date and hour. Not only the story of the AGA treatment by the patient but also story by the doctor himself are released to the website. The theme is not easy to communicate, but a popular and perhaps the most famous comedy duo in Japan 'Bakusho Mondai' dressed as doctors makes it easy to understand in a fun way and leads to the forward-looking solution.